Official Sweetwater 420 Fest After Party

Southern Avenue & Brandon”Taz” Niederauer

Friday, April 20
11:00PM doors / 11:30PM show
18 and Over
  • Price$15.00
TICKETS

Southern Avenue

Southern Avenue is a Memphis street that runs from the easternmost part of the city limits all the way to Soulsville, the original home of Stax Records. Southern Avenue is also the name of a fiery young Memphis quintet that embodies its home city's soul, blues and gospel traditions, while adding a youthful spirit and dynamic energy all their own. "If Memphis music is a genre, this is it!" proclaims American Blues Scene, and Rock 103FM calls Southern Avenue, "The most-talked-about band in Memphis." Their self-titled debut album is a breath of fresh air with its own unique blend of gospel- tinged R&B vocals, roots/blues-based guitar work and soul-inspired songwriting. And Southern Avenue’s upcoming release on the fabled Stax label is a testament to the young combo's talent and vision. Southern Avenue features five young but seasoned musicians who came from diverse musical and personal backgrounds to create music that spans their wide-ranging musical interests, while showcasing the powerful chemistry that the group has honed through stage and studio experience. Southern Avenue encompasses Memphis-born, church-bred sisters Tierinii and Tikyra Jackson, respectively a soulful, charismatic singer and a subtle, powerful drummer; guitarist Ori Naftaly, an Israeli-born blues disciple who first came to America as an acclaimed solo artist; versatile jazz-inspired bassist Daniel McKee; and the band's newest addition, keyboardist Jeremy Powell, an early alumnus of Stax's legendary music academy. The band members' diverse skills come together organically on Southern Avenue, scheduled for release on February 24, 2017 via Stax Records, a division of Concord Music Group. Produced by Kevin Houston (North Mississippi Allstars, Lucero, Patty Griffin), the 10-song album features guest appearances from Luther Dickinson of the North Mississippi Allstars and trumpeter Marc Franklin of the Bo-Keys. But it's Southern Avenue's own potent musical chemistry that drives such sublimely soulful originals as "Don't Give Up," "What Did I Do," "It's Gonna Be Alright," "Love Me Right" and "Wildflower." The band also pays tribute to its roots with an incandescent reading of Ann Peebles' Memphis soul classic "Slipped, Tripped and Fell in Love." The seeds for Southern Avenue's birth were planted when Ori Naftaly, who'd grown up in Israel with a deeply rooted passion for American blues and funk, came to Memphis in 2013 to compete in the prestigious International Blues Challenge. That experience led to Naftaly moving permanently to Memphis and successfully touring the United States with his own band. Although his talents were embraced by American audiences, Naftaly felt constrained in his own band, feeling the need to include a more expansive, collaborative musical vision. That opportunity arrived when he met Memphis native Tierinii Jackson, who'd gotten her start singing in church, before performing in a series of cover bands and theatrical projects. According to Ori, "When I saw Tierinii perform, I thought, 'This is why I came to America.' I met her and we clicked. At our first rehearsal, she told me that her sister was a drummer, and she thought it would be great to have her in the band. We had such a good vibe, and suddenly I didn't care so much about my solo thing." "I initially clicked with Ori really well, but it was his project," Tierinii remembers. "Then he came to me and said 'I want this band to be a collaboration, I want this to be our vision and our music.' So we started writing together, and that's when I realized that we were really the same, musically." "We started over," Naftaly continues. "We threw out most of the songs I'd been playing in my solo band, and Tierinii and I wrote a whole new set, and we became Southern Avenue. The more we played together, the closer we got, and the more we became a family. We started getting a different kind of crowd, and from there things escalated quickly." "Ori said, 'My band is done, this is y'all's band,'" Tierinii recalls. "We all quit our other gigs and started focusing on this, working and writing and living together in a way that you don't experience when you're playing somebody else's music. Now we're playing songs that we wrote ourselves and we're playing them from our hearts. That is when I realized that we had something special." Despite not having a record deal, Southern Avenue quickly found success touring in America and Europe. They won additional attention playing some prestigious festivals and competing in the International Blues Challenge, in which they represented Memphis. Less than a year after the band's formation, they were signed to the resurgent Stax label. "I feel like being on Stax is a responsibility," says Tierinii. "I grew up in Memphis, seeing the name Stax everywhere. It was a constant presence, and now it's up to us to live up to that. I feel like this band can be a platform to do a lot of positive things for the city of Memphis. I want to change the world, but Memphis is home." Tierinii views Southern Avenue as "a perfect soundtrack to our first year together. We wrote these songs in our first nine months of being a band. We'd all done so many things and come from so many different places, but the music represents all of us. "It's been a real crash course," she continues. "We haven't been a band for very long, but what we have feels very special, and it's made us a strong unit. I think that we represent something that people need to see right now." "This band has already made our dreams come true," Ori concludes. "I've waited all my life to be in a band like this, and it's amazing to me that I get to play with these people every night. Our goal is to keep doing this for a long time and leave our mark. We're trying to build a legacy."

Brandon"Taz" Niederauer

Fourteen-year-old guitarist Brandon Niederauer is living proof that dreams really do come true. Having played in the most legendary rooms in America with some of the most prominent musicians of our time, the young guitarist/singer/songwriter has built up quite the reputation in the music world, welcoming the nickname “Taz” amongst fans and peers alike. It started when Brandon watched the movie School of Rock at eight-years-old. Also inspired by his father’s record collection, he instantly realized he wanted to play guitar. Four years later, he was cast as the principle role of guitarist “Zack Mooneyham” in the Tony Award- nominated Andrew Lloyd Webber Broadway production, School of Rock the Musical at the Winter Garden Theatre. Living in New York City welcomes great opportunity for Brandon to play with some of his most idolized musicians. He’s had the brilliant experiences of playing with members of the Allman Brothers Band including Gregg Allman, Butch Trucks, Warren Haynes, Derek Trucks, and Oteil Burbridge, as well as other notable musicians such as Buddy Guy, Stevie Nicks, Lady Gaga, Slash, Jon Batiste, Dweezil Zappa, Eric Gales, George Clinton & Parliament Funkadelic, Dr. John, Gary Clark Jr., Col. Bruce Hampton, Eric Krasno, George Porter Jr., Robert Randolph, Karl Denson, Doug Wimbish, John Popper, and countless others. He has also played with Umphrey's McGee, Scorpions, Dumpstaphunk, The Revivalists, Galactic, and so many more. Since performing on the Ellen DeGeneres Show at the age of ten, Brandon has made additional national television appearances on The Late Show with Stephen Colbert, Good Morning America, and The View. Brandon was interviewed by Guitar Player Magazine in February 2016. He has performed at the opening of major conventions including the IBM Edge Convention and the AVID Connect Protools Convention. Brandon has been booked for the National Association of Music Merchants (NAMM), the International Blues Challenge in Memphis, Harvest Jazz & Blues Festival, Otis Taylor Trance Blues Fest, Doheny Blues Festival, Tampa Bay Blues Fest, Bear Creek Music Festival, and twice for The Big Blues Bender. He also played on Jam Cruise, Gathering Of The Vibes, Mountain Jam, Thunder Bay Blues Fest, and twice at The New Orleans Jazz & Heritage Festival. He's been invited to play Madison Square Garden, The Barclay's Center, The Capitol Theatre, and frequently shares stages with top bands touring through the New York area. He was the youngest musician to ever take part in Jon Batiste’s Social Music Youth Mentoring Program, and was the winner of the Fernando Jones “Blues Kid of The Year” competition in Chicago. Brandon uses D'Angelico Guitars, Homestead Amps, Dunlop Picks, V-Picks, DR Strings and Mono Creators.